As a Senior Event Marketing Manager, this person will lead creative campaigns to grow event audiences and digital engagement. You’ll manage multi-channel marketing efforts, craft compelling content for emails, websites, and sales materials, and use data to refine strategies. This role is all about driving demand, optimizing audience tracking, and ensuring a strong brand presence. Also supporting content marketing with blogs, reports, podcasts, and webinars while playing a hands-on role in event activations to enhance the attendee experience. You’ll be joining a small team, with the opportunity for quick advancement as we grow.

Primary Responsibilities:

• Expand the marketing campaign strategy to drive audiences for events, digital offerings, and impact-driven initiatives. Specifically:
  • Strategic partner co-marketing initiatives
  • Media partner and journalist outreach
  • Marketing coordination with sponsors
  • Visual asset development for partners
  • Strategy for leveraging ecosystem players (e.g., VCs, platforms, or stablecoin influencers) to amplify TWIF and the Stablecon conference
• Manage complex communication deliverables and timelines across multiple channels:
  • Email marketing
  • Digital and social campaigns
  • Segmentation and database growth
  • Copywriting for specific channels (web, email, social, sales enablement)
  • Social: LinkedIn, Twitter/X, Instagram, Tiktok
  • Working with our content team behind the newsletters and podcasts to drive growth
• Track Metrics and Reporting:
  • Tracking KPIs (registrations, sponsor engagement, channel effectiveness)
  • Data-driven decision making
  • Performance reporting loops
• Grow targeted audiences through demand generation, content marketing, lead scoring, and nurture campaigns.
  • Enrich reader, subscriber, and conference attendee data in CRM in order to gain better perspective on TWIF and Stablecon audiences
  • Compile reports on TWIF and Stablecon audiences to share with advertisers
  • Compile performance reports on TWIF and Stablecon Ads based off marketing audiences
• Research industry insights to strategically position campaign communication with a value-first approach.
• Write copy and content for email campaigns and website pages.
• Create presentations and sales materials to further engage the audience and increase pipeline conversions.

Qualifications:

• Five+ years of experience in event marketing (bonus points if within the fintech space.)
• Preference for data-driven technical marketers, expert at refining campaigns to increase conversion.
• Demonstrated experience creating fun copy while ensuring message continuity through end-to end storytelling, bringing bold and fresh ideas that push creativity.
• Experience with email service provider (ESP) software and content management software (CMS). TWIF uses Hubspot (CRM), Buffer (social), Apollo (leads), and Ghost (CMS).
• Excellent personal communication skills, both verbal and written, with the ability to present publicly and speak confidently in front of senior professionals.